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In Japanese, "Moeru" means both To Burn and To Sprout. "Moe" used in this area is from the later, though it certainly contains a connotation of To Burn, witch is used to express feverishness.
Is is an expression used like "It's so Moeeee" to say we're excited (sexually).
The animation studio used this expression and named their company after it.
I don't think that this is the company itself that created the trend!
But just in case, it's better to verify, if someone knows.
I rewrote the entire article and I don't know how the original writer came up with that explanation. It could not obviously came from a company's name and it's probably other way around. Revth 13:46, 1 Jul 2004 (UTC)
