Mai Shiranui

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Mai Shiranui
Fatal Fury and The King of Fighters character
Mai Shiranui in The King of Fighters XIII
First gameFatal Fury 2 (1992)
Designed byArt: Shinkiro, Falcoon and others (various games)
Animation: C.A.C Yamasaki (KOF '94—KOF 2003)[1]
Portrayed byTomomi Miyauchi (Fatal Fury 2 commercial)
Miki Hareyama (Fatal Fury Special commercial)
Maggie Q (2010 film)
Kirara Asuka (The King of Fighters World commercial)
Voiced byEnglish
Sarah Sawatsky (Fatal Fury 2: The New Battle)[2]
Lisa Ann Beley (Fatal Fury: The Motion Picture)[2]
Japanese
Akoya Sogi (Fatal Fury Special—Wild Ambition, The King of Fighters '94—XI, KOF: Another Day)
Kotono Mitsuishi (Fatal Fury 2: The New Battle, Fatal Fury: The Motion Picture)[3]
Megumi Hayashibara (CD dramas)
Reiko Chiba (image song)
Ami Koshimizu (KOF Sky Stage onwards)[4][2]
In-universe information
Fighting styleShiranui-ryuu Ninjutsu
WeaponKachō Sen ("Butterfly Fan")
OriginJapan
NationalityJapanese

Mai Shiranui (Japanese: 不知火 舞, Hepburn: Shiranui Mai) (alternatively written しらぬい まい) is a fictional character in the Fatal Fury and The King of Fighters series of fighting games by SNK. She has also appeared in other media of these franchises and in a number of other games since her debut in 1992's Fatal Fury 2 as the first female character in an SNK fighting game. She also appears in the games' various manga and anime adaptations and plays a leading role in the live-action film.

In the series' canon lore, Mai is a modern-world young female ninja and the granddaughter of the ninjutsu master Hanzo Shiranui, with the ability to create and control fire. She is a founding member of the King of Fighters Tournament's Women Fighters Team and is madly in love with the American fighter Andy Bogard, who she self-proclaimed her fiancé, though he is not interested in a romantic relationship. Yet, she still pursues him endlessly.

Largely due to her sex appeal, Mai has become one of the most popular, recognizable and celebrated female characters of the fighting game genre, especially in Japan, China, and some other East Asian countries, often being compared to Capcom's Chun-Li. She has also become SNK's primary sex symbol and mascot character featured in many merchandise products and representing the company in many crossover and spin-off titles, in addition to licensed appearances in numerous games by other companies, as well as becoming a trendy subject of cosplay and modeling.

Character[edit]

Characteristics and portrayal[edit]

According to the SNK universe's early canon, Mai Shiranui was born on January 1, 1974, though the year was later omitted due to the sliding timescale of the games.[5] She is a practitioner of her family's ancient Shiranui-ryū ninjutsu, and has also been taught additional close-combat techniques by her grandfather's friend judo master Jubei Yamada. Having been strictly disciplined by her grandfather from an early age, she has become a proud fighter who hates to lose.[6]

Mai has a charismatic, flamboyant and flirtatious personality, as well as exhibitionistic[7] tendencies. She has been madly in love with Andy Bogard, an American who studied the arts Shiranui ninjutsu with her grandfather, Hanzo, since her and Andy's early teenage years. She is a friend of Joe Higashi and Andy's older brother, Terry Bogard. She deeply cares for her nation's and family's traditions, including battle outfits and ceremonial clothing, as well as having learned archery, calligraphy, koto playing, and performing the tea ceremony and the flower arrangement art.[8][9] However, she is also fond of modern foreign things, such as American style casual fashion and heavy metal music (her favourite band being Pantera).[10][11]

Her first name, "Mai", is the Japanese word for "dance" and her surname is the title of a Japanese optical phenomenon similar to will-o'-the-wisp, in reference to the character's pyrokinetic abilities. These powers enable her to cloak herself in fire; channel it through her clothes, weapons and anything she touches and cause explosions.[8] She can change her clothes in an instant,[12] as well as to temporarily stay airborne, float, glide and control her movements and change directions in mid-air, and is also a master of climbing and stealth. Her fighting style is to "float like a butterfly, sting like a bee".[13] Mai's weapons are her "Fire Butterfly Fans" that can be used in close quarters and as projectiles.[14]

In most of the games, Mai's Japanese voice actress has been Akoya Sogi (dubbed by Sheryl Stanley in the English versions of The King of Fighters: Maximum Impact series), until she was gradually replaced by Ami Koshimizu since the 2010s. Kotono Mitsuishi voiced Mai in the Fatal Fury anime films, with English dubbings provided by Sarah Sawatsky and Lisa Ann Beley, and Japanese voice actress and singer Megumi Hayashibara portrayed Mai in a series of drama CDs during the 1990s.

Conception and overall design[edit]

The Fatal Fury 2 Mai (lower left) and her prototype characters

Mai Shiranui became SNK's first female playable fighting game character upon her Fatal Fury series debut in 1992.[15] SNK had originally conceived two different characters—a male ninja and a Japanese idol—for Fatal Fury 2 prior to her creation.[16] The ninja character's working name was just Ninja Master and he had been around 60% completed before being scrapped; his long scarf was turned into her "tails" and the female character's original name was already Mai.[17] Further inspiration for Mai's appearance and attributes came from a number of sources. According to the Neo Geo publication Neo Geo Freak, Mai's bust was modeled on Fumie Hosokawa and her buttocks on Ai Iijima,[18] while her breast "jiggle" was inspired by the tales of kunoichi using their bodies for seduction and distraction.[19] Designer of the fighting game Battle Master: Kyuukyoku no Senshitachi claims Mai's overall looks and costume might have been modeled after his game's character Ranmaru, as he had unsuccessfully pitched it for SNK to have it published for the Neo-Geo before Toshiba-EMI eventually released it for the SNES.[20]

In SNK games, Mai represents a traditional ideal of a Japanese woman.[21] The King of Fighters: Maximum Impact character Lien Neville conceptually began as a contrast to Mai Shiranui: while Mai represents a "sexy and beautiful kunoichi", Lien represents the "sexy Western femme fatale" and her outfits were purposely designed to be "tight and constricting" to contrast Mai's clothing, which is made to allow for easy and quick movements.[22] Shinkiro, an illustrator who worked on The King of Fighters, considered the character Leona Heidern with her "ice queen" persona as a complete opposite of Mai.[23]

Animation and costumes[edit]

Animation of large-breasted cartoon figure, bending over
An example of Mai's famous breast-bounce effect as seen in 2010's The King of Fighters XIII, in which her design and stance are based on her appearances in the Fatal Fury series[24]

Mai—the character who's taken the world by storm! How did she achieve such fame? One day, Mai's designer asked me if they could add some more animation for Mai's resting pose (aka 'neutral' pose, when the player is not taking any action). I thought we still had a little extra memory left (it left us awestruck, jaws agape). By the way, we had to censor that animation for the overseas console release.[25]

— The King of Fighters '94 development staff interview, All About KOF'94

As described by the Entertainment Software Rating Board, "the character wears a revealing outfit that accentuates her buttocks and displays large amounts of cleavage".[26] Mai has been subjected to regional censorship in some games' export versions.[24] In particular, her famed and influential breast-bounce animation was partially (idle pose) or entirely removed in several releases, including the international home version of The King of Fighters '94,[27] in the European version of The King of Fighters '95 for the Sega Saturn,[28] and in the U.S. versions of Fatal Fury 2, Fatal Fury Special, The King of Fighters 2000, and The King of Fighters 2002[15] and KOF '95[29] can be restored through the use of special cheat codes. Her usually very large breasts are smaller in some games, such as SNK vs. Capcom: SVC Chaos.[30]

Mai's appearance changes only slightly throughout the Fatal Fury and King of Fighters games. She has long black hair tied in a ponytail, with long bangs framing her face, and normally wears a sleeveless red uwagi with a decorative waistband—sometimes with long, decorative tails, and a loincloth with a red thong around her crotch and rear. In Fatal Fury 2, Fatal Fury Special (1993) and The King of Fighters, Mai Shiranui wears a pair of soft-soled tabi. From Fatal Fury 3: Road to the Final Victory to Real Bout Fatal Fury (both in 1995) she wears instep guards, exposing her heels and toes. In the former, she also wears a red vest and eye shadow. Mai's hairpin is her beloved grandmother's keepsake.[31]

In KOF: Maximum Impact (2004), Mai has much shorter and darker hair,[32] and ninja clothing resembling that of Kasumi in the Dead or Alive series.[33] Shinkiro said that Mai was the most difficult character to draw as he "thought she was going to burst out of her costume".[34][NOTE 1] The Maximum Impact series' producer, Falcoon, said that designing Mai's alternate look was "unforgivable" as he was uncertain of fan reaction to the changes.[35] SNK Heroines: Tag Team Frenzy introduced an advanced character customization for Mai.[36]

Gameplay[edit]

Gameplay-wise, Mai is known as a very quick and mobile fighter, however the tradeoff is that she deals limited damage with her attacks. She has been noted as the fastest yet physically weakest fighter in her first game, Fatal Fury 2.[37] In opinion of Super Juegos, "despite her fragile appearance", Mai is one of the more effective contenders in Fatal Fury Special.[38] According to a GamePro guide to Fatal Fury 3, "Mai's excellent speed and air superiority give her an advantage over some fighters, but her moves inflict little damage" and thus Mai players need to constantly keep on attacking their opponents in order to prevail.[39] Furthermore, she might be easy to pick up play for new players, for example having been described as one of the easiest characters to master in Real Bout Fatal Fury by Sega Saturn Magazine.[40] In Dead or Alive, Mai remains a speed type of character who is relatively easy to handle, and as such Famitsu recommended her as a good character for DOA beginners.[41] She furthermore has a variety of hand-to-hand combat maneuvers, such as a diving attack ("Flying Squirrel Dance") and a rushing cartwheel kick followed by an elbow strike ("Deadly Ninja Bees").[42]

Appearances[edit]

Fighting games[edit]

Mai Shiranui has first starred in Fatal Fury 2 where she help Andy to face the new host of The King of Fighters tournament, Wolfgang Krauser. She loses to Laurence Blood, who takes her captive to lure Andy.[43] She also plays a supporting role in Fatal Fury 3: Road to the Final Victory and Real Bout Fatal Fury, gathering information to help in the fight against Geese Howard—the criminal who killed Andy and Terry's father, Jeff Bogard.[43] She also appeared in Real Bout Fatal Fury Special (1997) and Real Bout Fatal Fury 2: The Newcomers (1998), although these games do not have any story line. Mai was added to the roster of Fatal Fury: Wild Ambition (1999), a 3D remake of Fatal Fury: King of Fighters which originally did not feature Mai.

The King of Fighters series tournament features Mai as a regular character participating in the annual tournaments in the Women Fighters Team[44](also known as Fighting Gals Team, and the Gorgeous Team[45]), which she founds in The King of Fighters '94 after Andy refuses to let her enter and form a team with her. Initially, the team is composed of Mai, King and Yuri Sakazaki from the Art of Fighting series, with Mai aiming to help encourage King and her fellow team members and to prove to Andy the error of his ways. In The King of Fighters '99, the teams were expanded to four members, and so Mai goes to the Fatal Fury Team composed of Terry, Andy and Joe, being finally able to join the tournament in the same team as Andy. In the following tournament in The King of Fighters 2000, however, Mai is asked to step out to allow Blue Mary investigate a case. Denied again, she is angered by the request and joins the Women Fighters Team again and has remained a reoccurring member ever since.

Mai eventually leaves the KOF tournament competitions in The King of Fighters XI (2005) to search for Andy who was absent in The King of Fighters 2003 (she appears in KOF XI only as an unlockable character in the PS2 version).[46] In The King of Fighters XII, Mai is completely absent from the game itself (except a mention in Andy's profile) and appears only in the tie-in manga series, even as she has been was "teased" in a trailer and official website, and has been rumored to be added through DLC for the home version.[47][48] In The King of Fighters XIII, Mai returns to the series along with the other two original members of KOF '94's Women's Team.[49][50] Mai returns in The King of Fighters XIV, in which the new character Banderas Hattori is obsessed with her but she is not interested.[51] She reappeared in King of Fighters XV.[52]

Outside the main Fatal Fury / KOF titles, Mai has appeared playable in every game in the SNK vs. Capcom series of crossover fighting games since 1999.[53][NOTE 2] She is also playable character in SNK Gals' Fighters (2000)[55] and NeoGeo Battle Coliseum (2005),[56] and in a number of SNK mobile fighting games such as The King of Fighters (2003),[57] Fatal Fury Mobile and Garou Densetsu vs Fighter's History Dynamite (2007),[58] The King of Fighters-i (2011),[59] and The King of Fighters D: DyDO Smile STAND (2017).[60] In I.O. Entertainment's free-to-play Lost Saga, Mai is a premium character that was added in both female and male variations, originally in the Japanese version in 2012[61] and for the Chinese and Spanish-language versions in 2015.[62] In 2016, Mai joined the cast of Koei Tecmo's fighting series Dead or Alive via DLC in Dead or Alive 5 Last Round.[63] In the fan service fighting game SNK Heroines: Tag Team Frenzy, where she is dressed up as a cow in her default costume,[64] Mai is fighting to be granted a wish to finally marry Andy.[65] She returned to the DOA series as a DLC once more in Dead or Alive 6.[66][67]

Other video games[edit]

Mai is featured as a playable character in the console shooter games KOF Sky Stage (2010)[68][69] and Neo Geo Heroes: Ultimate Shooting,[70][71] and the quiz game Quiz King of Fighters (1995), also appearing in the 1999-2006 SNK vs. Capcom spin-off crossover card battle series SNK vs. Capcom: Card Fighters Clash. In Bandai Namco's crossover tactical RPG Queen's Gate: Spiral Chaos (2011), Mai is a rival to Street Fighter character and fellow in-game playable Chun-Li.[72]

She is also one of the heroes in the Thailand-exclusive[73] MOBA game The King of Fighters Online.[74][75] In a 2017 MMORPG The King of Fighters: World by Ledo Interactive, Mai is featured in person as a non-player and tutorial character, but the players will be able to use her Shiranui style for their own characters.[76] She was to appear in never released and similarly titled MMO The King of Fighters' World from Shanda Interactive to lead the Ninja Team made of her, Andy, and Eiji Kisaragi.[77]

She features, usually as a playable character, in various non-fighting KOF mobile games either developed or licensed by SNK, including KOF Gals Mahjong,[78] KOF: Battle de Paradise,[79] KOFM for Kakao,[80] Mini King of Fighters,[81] The Rhythm of Fighters,[82] and The King of Fighters M,[83] among many others. Some of them are beat 'em up games, such as The King of Fighters '97 OL (2015)[84] and The King of Fighters: Destiny,[85] or role-playing games, such as The King of Fighters '98: Ultimate Match Online (a tactical RPG)[86] and The King of Fighters All Star (an action RPG[87] in which up to three various versions of Mai from different other games may appear at once.[88]) She is also featured in augmented reality game The King of Fighters Orochi Go.[89]

Not-strictly Fatal Fury/KOF mobile games that have Mai among characters include SNK Dream Battle,[90] SNK Beach Volley Gal's Attack,[91] SNK Gal's Open: Cutey Shot,[91] SNK Gals Island Dokidoki Puzzle Shock![92] and its sequel,[93] Neo Geo Tennis Coliseum,[94] You Are the Hero!,[95][96] and Dai Shingeki RPG! Sister Quest.[97][98] She is also featured in Samurai Shodown Slash (a beat 'em up crossover of Samurai Shodown and The King of Fighters)[99][100] and in Metal Slug Defense (a tower defense crossover of KOF and Metal Slug),[101][102] as well as in Beast Busters featuring KOF (a mobile remake of SNK's rail shooter Beast Busters, in a nurse outfit).[103]

Guest and cameo appearances[edit]

In the 1998 visual novel game The King of Fighters: Kyo, set in the KOF timeline between The King of Fighters '96 and The King of Fighters '97, Mai is a non-player character who provides the protagonist Kyo Kusanagi with information and help during his trials. Mai also makes cameo appearances on her "younger brother" and Andy's disciple Hokutomaru's stage in SNK fighting game Garou: Mark of the Wolves (with Andy), as well as in character endings in fighting games Samurai Shodown[104][105][106] and Art of Fighting 2,[15] and in the Neo Geo CD version of the Samurai Shodown series' role-playing video game Shinsetsu Samurai Spirits Bushidō Retsuden. In the North American release of the original Art of Fighting it is implied that Eiji Kisaragi has feelings for her,[107] but this does not occur in the original Japanese version. In the 2000s dating sim series Days of Memories, Mai Shiranui retains her name and general design but is an otherwise unrelated character with a different role in each game (a rich maiden and protagonist's neighbor in Boku to Kanojo no Atsui Natsu,[108] an office lady by day and a masked ninja vigilante by night in Koi wa Good Job!,[109][110] a popular school beauty and the protagonist's classmate in Kaze Maou Miyako de Tsukamaete!,[111] and a school beauty with strange motives in Sekai de Ichiban Atsui Fuyu.

Mai Shiranui has been furthermore featured as a usually playable guest character in many various video games aimed in mostly East Asian markets, such as Chinese-only dance game Dazzle Dance.[112] To celebrate the 15th anniversary of The King of Fighter in 2009, Mai joined a Chinese MMORPG Yuyan Online.[113] She was added as a player character to a Korean multiplayer beat 'em up Dungeon Fighter Online in 2010,[114] and also joined the character rosters of two more Korean video games: an action game Mad Blade (formerly Bladecraft)[115] and an endless runner Kal Kal Kal All Together in 2013.[116] Mai was featured as an avatar replacement model to promote the Japanese MMORPG Wizardry Online in 2014.[117][118]

Mai has been appearing making guest character appearances in especially many East Asian video games since 2014, when she was added to several Chinese video games, including MOBAs 300 Heroes[119] and The King of Soldier II,[120] an action RPG Ultimate Heroes,[121] beat 'em ups Fantasy Fighter[122] King of Fate, and an RTS Dragon Throne: Battle of Red Cliffs.[123] She was also featured as a variant of character class Kunoichi in Korean MMORPG Black Desert Online to promote it in Japan.[124][125][126] In 2016, Mai was licensed as a bonus character to the highest-grossing video game in the world: Wangzhe Rongyao, roughly translated to English as Honor of Kings, a mobile MOBA developed by TiMi Studio and Tencent,[127][128] where she is a Mage class character,[129] additionally starring in its official tie-in webcomic.[130] She was further included in collaboration events in Brave Frontier,[131] Game of Dice,[132] and Samurai Kingdom.[133]

In 2017, other collaboration events included a Mai avatar in an MMORPG Mabinogi Heroes,[134] as well as her various guest appearances in many mobile games, including Boku to Dragon,[135] Clash of Kings,[136] Crash Fever,[137] Crusaders Quest,[138] GangRoad JOKER,[139] Grand Summoners,[140] Everybody's Marble,[141] If World,[142] Last Senkan,[143] Rival Arena VS,[144] Saishu Senkan: With Lovely Girls,[145] Tower of Saviors,[146] Valkyrie Connect,[147] Venus Eleven Vivid!,[148] World Cross Saga,[149] and Yamato Chronicle.[150] By mid-2018, she has further appeared in more games such as HIT[151] and The Fellowship of The Dragon,[152] also joining Puzzle & Dragons in celebration of the game's fifth anniversary,[153] followed by Dungeon Hunter Champions,[154] Knives Out-Tokyo Royale,[155] Phantasy Star Online 2,[156] Tokyo Prison,[157] and more.

Film and animation[edit]

The King of Fighters actress Maggie Q in 2009

Mai Shiranui is a protagonist in the 2009 American live-action film The King of Fighters, which is loosely based on the games.[158] She was played by Maggie Q, who performed her own stunts.[159] Like the other series characters in the film, Mai bears little resemblance to her in-game incarnation, in that she is instead American and an undercover CIA operative and a girlfriend of Iori Yagami.[160][161][162] In the film, Mai fights together with Iori and Kyo to defeat the villain Rugal Bernstein in an alternative dimension. In 2018, Mai appeared in Hong Kong gambler comedy film Xiao Ao Du Jie.[163][164]

Mai has made her first anime appearance in Fatal Fury 2: The New Battle (1993), where she follows Andy on his search for Krauser in Germany. She is approached and later attacked by Laurence Blood, but Andy defeats him and rescues her.[165] In Fatal Fury: The Motion Picture (1994), Mai is present with Terry, Andy and Joe when a girl named Sulia gives them the quest to find the Armor of Mars and stop her brother Laocorn Gaudeamus. After the villain Hauer Blitzer fails to seduce Mai, he takes her prisoner after a fight, but she is again saved by Andy. Mai then defeats her rival Panni and participates in the final battle against her childhood best friend Laocorn, which ends with Laocorn dying to save her from the god of war, Mars.[166]

Mai has only a minor role in the first episode of original net animation The King of Fighters: Another Day (2005), voiced by Akoya Sogi and Sheryl Stanley, wherein she and Athena Asamiya save Soiree Meira and a little girl from a collapsing building in USA. She is more prominent in YouTube computer-animated series The King of Fighters: Destiny (2017), voiced by Ami Koshimizu. In KOF: Destiny, after beating up some lecherous punks in London, Mai joins up with Yuri and King, as the leader of their new Queens Team to "let men know that women are the ones who rule the world".[167] She quarrels with Andy when Benimaru tries to use this to seduce her,[168] and joins the King of Fighters tournament hoping to face Andy in the finals.[169] Before that can happen, however, Mai and her teammates come under control of Rugal Bernstein's evil power, making them attack the Fatal Fury Team.[170][171] Andy is forced to fight and defeat her,[172] after which she comes back to her senses to witness the final fight between Rugal and Kyo.[173]

Other media, promotion and merchandise[edit]

Mai appears in Dengeki G's Magazine drama CD series Fatal Fury, and in many manga, manhua and yonkoma comic books based on both the Fatal Fury[174] and King of Fighters[175] series, as well as adapting the SNK/Capcom crossover games.[176] She is the main character in one of the Queen's Gate erotic gamebooks published in 2008 as part of the Queen's Blade series, in which she hopes she will be finally able to conquer Andy's heart if she proves herself the top female fighter of all time.[177]

Mai's image was additionally licensed as a roulette character for pachislot machines.[NOTE 3] In 2003, SNK sued machine manufacturer Aruze for copyright infringement after Mai's and Terry Bogard's likenesses were used without permission for their pachinko game "Iregui".[183] Mai is prominently featured in the Universal Fighting System collectible card game,[184][185] and GungHo Games offered their users a Mai avatar skin.[186] Reiko Chiba's single Non Stop! One Way Love includes the vocal track Kachou Fuugetsu Otome Mai (included in some SNK music compilations).[187] In 2018, Chinese actor Xiong Ziqi released his single KO about Mai and Kyo.[188]

The character of Mai Shiranui was used extensively by SNK for the purpose of promoting their games, other products, and the company as a whole. She was featured in live-action television commercials for Fatal Fury Special and Fatal Fury 2 in 1993.[189] Multiple Mai "booth babe" models have been fixtures at Tokyo Game Show, noted for their popularity there,[190] and at other events in Japan[191] and elsewhere in East Asia.[192] East Asian celebrities, such as Korean idol Kyungri of Nine Muses[193] and Chinese actress Li Bingbing,[194] have appeared in costume as Mai to promote the games, and Mai's original voice actress Reiko Chiba too dressed up as Mai for an early official poster.[195] Japanese actress and pinup model Sayuki Matsumoto was hired by SNK as an "image girl" to portray Mai for promotion of The King of Fighters XIII;[196] Mai's other image models included Taiwanese actress Dou Hua Mei[197] and Chinese model Ye Zi Xuan.[198] Chinese American actress Maggie Q's own promotional photo-shoot of Mai for the live-action movie showed her looking different than how she appeared in the film.[199] Japanese adult actress Kirara Asuka portrayed Mai in a Taiwanese commercial for The King of Fighters World.[200]

A 2005 fan-voted "Ultimate Mai Shiranui Cosplay Tournament" promotional event in Taiwan exhibited nearly a hundred women who dressed up as the character.[201] One of SNK's attractions at the 2005 E3 was the signing of limited edition posters of Mai Shiranui by Falcoon.[202] In 2009, Capcom teased UDON's SF20 art book by showing Akira Yasuda's image of Chun-Li and Mai Shiranui "almost kissing and almost punching each other".[203] Mai featured heavily in promotional materials for The King of Fighters XIII,[204] and an exclusive Mai Shiranui T-shirt given to all registered participants in the KOFXIII championship at the fighting game event EVO 2012.[205] The King of Fighters XIV Premium Edition included a soundtrack with a Mai Shiranui illustrated case[206] and the game's pre-order bonuses included a Mai PlayStation 4 theme.[207] Mai was also announced to join the roster of the mobile action RPG SNK All-Star if the number of pre-registered users exceeds half million.[208]

Scores of figures, statuettes and dolls have been made in her image.[209] Such figures include those made by A-Label,[210] Aizu Project,[211] Alphamax,[212] Daiki,[213] Gantaku,[214] Hobby Japan,[215] Kinetiquettes,[216] Max Factory,[217] Volks,[218] and SNK themselves.[219] Some of them can be stripped topless,[220] and an exclusive Volks figure was sold in an auction for the Make-A-Wish Foundation in 2009.[221] Two action figures of Mai were made in the Cy Girls series,[222] and her figurines were included in the Pinky:St and Nendroid series.[223] Various other licensed Mai-themed merchandise include several official T-shirts,[224] including one from a special edition of SNK Heroines: Tag Team Frenzy[225] and small items related to the game,[226] and a Neo Geo joystick controller for PlayStation consoles decorated with Mai-related imagery.[227] An entirely Mai-themed Neo-Geo shop opened in Tokyo's Akihabara for a limited time in 2019–2020.[228]

Reception[edit]

Cultural impact[edit]

Mai Shiranui (and other KOF characters) became especially popular among the young people in Hong Kong during the late 1990s, when their character design impacted on local youth culture, including the so-called 'MK look' that "has penetrated Hong Kong street fashion, action figures and martial arts comics".[229][230]

Mai Shiranui's character notably pioneered the concept of breast physics in video games.[231] Kotaku's Patricia Hernandez wrote "one of Fatal Fury 2's biggest contributions to the medium was that it was the first game to introduce a character with breasts that moved on their own ... though Fatal Fury may not be a huge franchise nowadays, its legacy is very much alive: many top fighting games include a similar jiggle effect".[232] French magazine Hardcore Gamers commented that by 2002 "Mai has become a leading figure in fighting games to the point that many fighting games characters feature characters looking oddly like her", such as Jam Kuradoberi in Guilty Gear and Kasumi in Dead or Alive.[233]

Reactions[edit]

Critical reception and popularity[edit]

Mai Shiranui's sex appeal escalated her popularity in Japan and worldwide, while the character herself is regarded as a female icon of SNK.[15] Play Time claimed that "already a cult" of Mai had existed in Japan by 1994, two years after her debut.[234] According to Kotaku's Ashcraft writing in 2010, "Mai is one of the most popular and recognisable fighting game characters. Her image has been recreated in countless figurines and endless fan art".[235] Japanese arcade gaming magazine Gamest named her as one of the best characters for at least five consecutive years in its annual awards, placing her second in 1994, tenth in 1995, 21st in 1996, 28th in 1997, and 25th in 1998.[236] It was similar in the Japanese Neo Geo magazine Neo Geo Freak, where she was for example third in 1998;[237] Mai had been also voted the most popular female Neo Geo character by the female readers of Neo Geo Freak in 1997.[238] Mai was the most-illustrated character in a 2009 fan art contest held by SNK Playmore and art website Pixiv to commemorate the fifteenth anniversary of the King of Fighters series.[239][240] Mai was declared the 11th top video game heroine from the 1990s by Japanese magazine Famitsu in 2015,[241] and landed fourth in their and SNK's joint poll for the most popular Neo Geo character in 2018.[242] She was also voted the second most sexy fighting game character in history in a 2018 Japanese poll.[243]

UGO Team commented in 2008, "the over-endowed, perpetually jiggling Mai has become not only a mascot for SNK's King of Fighters series, but also for the whole company. ... Mai is an unapologetic sex symbol ... While some decry Mai's ubiquitousness as pandering fan service, we're more than happy to pick up the yearly iterations of the King of Fighters franchise just to get fresh hands on this fetching fighter".[244] Destructoid's editor-in-chief Dale North named "Terry and Andy Bogard, and the ever-bouncy Mai Shiranui" as the most popular of all characters from the Fatal Fury series,[245] while China's Xinhua News Agency called Mai the most important female role in the history of SNK.[246] In Brazil, Megagames retrospectively included her among the seven female characters who "dominated" the PlayStation 1 era in 2002[247] and Nintendo World rated her as the best female character in the GameCube fighting games in 2003.[248] Kotaku's Luke Plunkett included her among the possible candidates for the title of the greatest video game character of all time in 2010,[249] and Pembroke Daily Observer chose her among the 32 contenders for the title of "ultimate fighting game champion" in 2012.[250] Similarly, in 2013, Spanish magazine Games Tribune described her as not only one of the most admired characters of SNK but also in the entire history of video games.[251] Chilean publication CerUno ranked Mai as the sixth-most memorable heroine in their 2008 top-ten listing.[252] China's Mop.com included Mai on their list of ten strongest women in video games[253] while Vietnamese website XãLuận.com included her among the five most famous heroines in gaming,[254] and the Spanish edition of IGN ranked Mai as the eight top female video game character in 2012 and further described her as "one of the biggest legends of the '90s".[255] Engadget's Colin Torretta opined "The King of Fighters games come heavily recommended ... if only for Mai Shiranui".[256]

Mai Shiranui has drawn comparisons to the fighting-game genre's other early female icon, Street Fighter's Chun-Li,[233][257][258] with whom she shared the "Top Girls" entry in a 1994 ranking of fighting games by a Spanish magazine Hobby Consolas.[259] UGO Networks declared Mai the "Chun-Li of the SNK universe",[260] and Ed Laurence of Sinclair User wrote in 1993 that she was able to "out-Chun Li Chun Li".[261] Previewing Capcom vs. SNK 2, GameSpot's Justin Speer wrote about its "beautiful and powerful females such as Chun-Li and Mai",[262] Mai Shiranui is also popular in Korea,[263] where she received 62% of votes to Chun-Li's 19% in a 2009 South Korean online poll held on White Day, in which fans voted for their "most wanted" female fighting-game character.[264] According to Crunchyroll's Nate Ming in 2016, Mai has continued to represent "SNK, Fatal Fury, and KoF in the same way that Chun-li [represents] Street Fighter".[265] That same year, Aleksander Borszowski of Polish magazine CD-Action described Mai as the "second dame" of 2D fighting behind Chun-Li.[266] Joystiq's Richard Mitchell stated: "There is one thing Street Fighter will never have, and that's Mai".[267]

Mai has additionally drawn comparisons to other mainstream female game characters such as Lara Croft (Tomb Raider)[268] and Ivy Valentine (Soulcalibur),[269] as well as to some others such as Sailor Mars (Sailor Moon).[270] A 1997 article in Game On! USA, highlighted Chun Li, Mai Shiranui, Michelle Chang (Tekken) and Jill Valentine (Resident Evil) as "video game characters who have marked the near absurd level of popularity of females in video games".[271] Mexican publication Chilango grouped "Lara Croft/Chun Li/Mai Shiranui" together at the top of their list of "the women we have dreamed of in the nineties".[272] Márcio Pacheco Alexsandro of Brazil's GameHall placed Mai at number one spot in his list of top female ninja characters in games, comparing her to Mortal Kombat's Kitana in regards of their shared use of fans as a weapon, and noting her as an equal of Chun-Li within the fighting genre.[273]

In addition to her popularity with male fans, Mai has been a personal choice for some female gamers, such as Dawn Hughes of The Lakeland Mirror, who favorited Mai due to her costumes and being "fast, agile, and sexy",[274] and Seraphina Brennan of Joystiq, who wrote in 2009 that "throughout all of the countless MMOs that we've played, we've always asked ourselves one important question: Where is Mai Shiranui and why can't I be her?"[275] SNK Playmore's decision to feature Mai only in an unplayable cameo in 2009's The King of Fighters XII was met with media criticism[48][276][277] and a fan backlash[278] sparking the meme phrase "no Mai, no buy".[279][280] Shane Bettenhausen, director of business development for game publisher UTV Ignition Entertainment, likened the omission to Capcom leaving Chun-Li out of the original release of Street Fighter III,[276] while Destructoid's Jim Sterling compared it to "releasing Street Fighter without Ryu".[281] GameSpot's Andrew Park noted "the conspicuous absence of SNK's iconic female ninja/geisha girl"[282] and Siliconera opined that "SNK isn't going to make that mistake again" in omitting Mai from future releases.[283] Adam Biessener of Game Informer said of Mai's return: "Sometimes fan service is all a franchise needs to stay relevant—and SNK Playmore is certainly delivering that".[284]

Sex appeal[edit]

Mai Shiranui was often distinguished by her skimpy clothing and noticeable sex appeal.[285][286] Mai was awarded the title of "Hottest Game Babe of 1994" by the staff of Electronic Gaming Monthly,[287] According to several writers, she stands out due to her cleavage.[288] Ranking Mai as the 23rd-most dominant fighting game character in 2012, Complex noted she is "mostly known for having the most ridiculous pair of baby feeders in gaming history. She still moves faster than the wind and puts up a good fight with those things".[289] The magazine's Rich Knight commented: "Mai Shiranui is the queen mother of outlandish bouncing breasts. She was the first animated babe to really have them featured in a game and is still considered by many to be the female game character all bouncing breasts are judged off of".[290] Role-playing video game designer Brian Mitsoda imagined "Continue?, a little joint on the Sunset Strip where the game development crowd goes to get away from the public" with "ninja bartenders passing along a mix of vodka and spree to the waitress in the Mai Shiranui outfit".[291]

Masahiro Sakurai, director of Nintendo's Super Smash Bros. series, said that Mai Shiranui was not included in Super Smash Bros. Ultimate along with the other SNK characters, implying in his speech that the character's design was too suggestive to enter the game due to the rating board of Japan called CERO and how he wanted to maintain the rating on a lower scale instead of having to change the entire character.[292][293]

Other versions[edit]

In a review of the 3D The King of Fighters: Maximum Impact, the staff of Official Xbox Magazine opined that "Mai Shiranui's heaving bosom redesigned to fully utilise the immense funbag recreating power of the Xbox" was "exactly what the doctor ordered".[294] David Clayman and Jeremy Dunham from IGN applaued "a wonderful job" done redesigning the Maximum Impact characters "to the modern age";[295] meanwhile Hardcore Gamer positively noted how "Mai Shiranui's bouncy, laid-back personality [still] shows in her stance".[296] In 2016, GameZone's James Wynne wrote that with the inclusion of Mai, praised the Dead or Alive 5 crossover as it surpasses Akuma's appearance in Tekken 7" and the game features so far "the best looking iteration of the Mai Shiranui character".[297] Adam Beck from Hardcore Gamer opined that as "Mai is a ninja in her own series, she seems to fit perfectly within the Dead or Alive ethos".[298]

The character has received mostly negative reception in regards to her film appearances. GamesRadar's Henry Gilbert commented that Fatal Fury: The Motion Picture director Masami Ōbari "never miss[ed] a chance to fill the screen with her heaving chest" while devoting more attention to her shower segment than to the film's fight scenes.[299] In The Complete Anime Guide, Trish Ledoux noted that "the animation of modern-day ninja girl Mai Shiranui gave an all-new meaning to *bouncy* anime girls".[300] John Funk of The Escapist wrote that Mai's costume in the live-action The King of Fighters was "not nearly as cleavage-tacular as it needs to be" and recommended "getting some members from Tecmo's Team Ninja as consultants".[301] Jeff Gerstmann of Giant Bomb critcized Maggie Q's portrayal in the live-action as "awful".[302]

See also[edit]

Notes[edit]

  1. ^ Conversely, when asked which character from which game he was happiest with, King of Fighters logo designer and illustrator Nao Q answered: "You know full well it's Mai from Fatal Fury! As a fan of full-figured females, I can't do without her!"[23]
  2. ^ Including as one of the four playable characters in the demo version of 2003's SNK vs. Capcom: SVC Chaos.[54]
  3. ^ Including "Garou Densetsu The Legend of Wild Wolf",[178] "Garou Densetsu Special",[179] "The King of Fighters",[180] "The King of Fighters III",[181] and "Maximum Impact".[182]

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