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I think that ARG is not a gaming genre but a concept where they are paradigms not strict rules. It's the same to say "a violent game", where usually show blood but still you can find violent games without a drop of blood.
In general ARG means multi-media gaming experience , such online gaming, webpage and real cellphone calls but in general ARG trend to inmerse the players in the game. In the case of pacman if you are addict, then most likely you will considered that pacman is a ARG.
